Vol. 8(57) No. 2 (2015)

Published: 2015-12-11

MARKETING

Marketing strategy: the right place and the big problem

Bogdan Bacanu

pp. 11-18
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Evaluation of the impact of innovation processes and activities on Romanian retailers and consumers through marketing methods and techniques

Marius Balasescu

pp. 19-26
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Issues of innovations in large retailers marketing

Simona Balasescu

pp. 27-34
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Local basic food producer facing the challenge of working with multinational supermarket chains

L. Bucs, E. Gradinaru, G. Bratucu

pp. 35-42
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Using the Logistic Regression model in supporting decisions of establishing marketing strategies

Cristinel Constantin

pp. 43-50
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Connecting customers’ satisfaction to sustainable development. A Marketing models perspective

Ioan Constantin Enache

pp. 51-56
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The role of innovation in the trade industry

Gheorghe Epuran

pp. 57-62
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Considerations on the promotional activity on the DIY market in Romania

M. Finaru, I.B. Chitu

pp. 63-68
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Trends and developments on the Book Market. Particularities of the Romanian market

Cristina Fruntes

pp. 69-74
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Encouraging authentic marketing among small business entrepreneurs in the tourist cities of Romania. Case study - Restaurant Bistro „La ceaun” Brasov

E. Gradinaru, A. Trifan

pp. 75-82
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Elements of design and aesthetics on the beer market in Romania. Case Study: Tuborg

Anca Madar

pp. 83-88
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Marketing Engagement through Visual Content

Marius Manic

pp. 89-94
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The marketing perspective on the risks of unqualified real estate market

G.M. Munteanu, A.M. Stan

pp. 95-104
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Implementation of ISO 22000 - a tool to increase business efficiency and customer satisfaction. A Case Study: SC Prodlacta Brasov

Anca Neacsu

pp. 105-110
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Content marketing - the fundamental tool of digital marketing

Loredana Patrutiu Baltes

pp. 111-118
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Nonverbal communication in the focus-group

A.S. Tecau, B. Tescasiu

pp. 119-124
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Considerations upon “marketing metrics”

Bianca Tescasiu

pp. 125-130
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Promotion on the industrial products market

Raluca-Dania Todor

pp. 131-138
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TOURISM

The online assessment of tourism services. The hotel market from Brasov County

Codruta Adina Baltescu

pp. 141-148
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The online potential for the development of eco-certified accommodation units in Romania

C.A. Baltescu, D. Boscor

pp. 149-156
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Adapting the European tourism indicators system to Brasov – tourist destination

G. Bratucu, I.B. Chitu, T. Demeter

pp. 157-162
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Developing ecotourism destinations in Romania. A case study approach

A.N. Candrea, A. Hertanu

pp. 163-174
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Study on the involvement of tourism companies into CSR actions

L.M. Grigoras, R.G. Albu

pp. 175-184
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A Marketing approach on how continuous processes improvement can contribute to hotel business organic growth

I.S. Ivasciuc, Gh. Epuran

pp. 185-200
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MANAGEMENT

The Faculty admission procedure. The first selection criteria: ‘Admission average’ or the ‘Candidate option’?

Niculaie Antonoaie

pp. 203-208
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The European social Fund in Romania – Qualitative research on the Project Management of the EU-funded Projects

T. Foris, C. Nicolau

pp. 209-216
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Are SMEs still profitable in an economic crisis? Qualitative research on Romanian entrepreneurship and crisis management

Cristina Nicolau

pp. 217-232
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Knowledge sharing between the economic environment and universities using innovative entrepreneurial learning techniques

Silvia Sumedrea

pp. 233-242
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FINANCE AND ACCOUNTANCY

Fiscal and accounting policies on the income taxes. Conciliation between accounting and taxation at the company’s level

Carmen Elena Anton

pp. 245-252
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Transfer pricing. Fiscal and accounting treatments

C.E. Anton, A. Costache

pp. 253-260
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The financial position and performance of the economic entities from the Light Industry

Mirela Camelia Baba

pp. 261-268
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The adaptation of monetary policy to the constraints of the global financial crisis by central banks of ASEAN-5 countries

Sorina Botis

pp. 269-276
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Using discriminant analysis for credit decision

G. Dinca, M. Bociu

pp. 277-288
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Dimensions of financial audit in Romania and Spain

R. Laptes, I. Sofian

pp. 289-302
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The impact of joining the European Union on the Romanian capital market

Elena Lidia Melnic

pp. 303-310
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The Impact of fear on the stock exchange gamblers’ behaviour

Titus Suciu

pp. 311-318
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Analysing performance through value creation

A. Trifan, Gh. Suciu

pp. 319-326
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ECONOMIC THEORY

The main determinants affecting economic growth

F.T. Boldeanu, L. Constantinescu

pp. 329-338
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The unemployment in Europe

S. Constantin

pp. 339-344
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Structural changes of Romanian economy

Constantin Duguleana

pp. 345-354
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The demographic changes of the last quarter of century in Romania

Adriana Veronica Litra

pp. 355-364
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BUSINESS AND EUROPEAN LAW

Extralinguistic competences and skills of the foreign language class

Ioana Paula Armasar

pp. 367-372
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The utility of the rescission clause in the settlement of disputes arising from international trade contracts

Oana Barbulescu

pp. 373-378
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Sources of competitive advantage in the field of higher education. Case Study: Transilvania University of Brasov

Dana Boscor

pp. 379-384
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Innovation and new technologies – pillars for a business sustainable development

Lavinia Dovleac

pp. 385-390
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Competitiveness through innovation for the Romanian Economy. IP activity and its effect on competitiveness

Cristina Drumea

pp. 391-398
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Explaining the regional economic heterogeneity in Ecuador

R. Mendieta Munoz , M. Raileanu-Szeles, P. Beltran Romero , J.A. Piedra Pena

pp. 399-406
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Discussing the inter-sectoral linkages in Ecuador, with a focus on the oil sector

M. Orellana Bravo, R. Mendieta Munoz , P. Beltran Romero , M. Raileanu-Szeles

pp. 407-414
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Importance of rural areas and the regional profiles of EU member states

K.D. Polgar (Deszke) , L. Duguleana

pp. 415-424
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Statistical coordinates of the LEADER Program implementation process in Romania

K.D. Polgar (Deszke) , L. Duguleana

pp. 425-434
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The importance of interpreting the commercial contract in scheduling the production of a Romanian business operator

L. Muresan (Potincu), C.R. Potincu, V. Marascu-Klein

pp. 435-442
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Impact assessment of human resources development programs funded by the European Union on improving beneficiaries’ quality of life

Alina Simona Tecau

pp. 443-452
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ECONOMIC DATA PROCESSING

Data Envelopment Analysis for the efficiency of Academic departments

L. Duguleana, C. Duguleana

pp. 453-468
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A model for analysing factors which may influence quality management procedures in higher education

C. Maican, N. Petcu

pp. 487-498
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The generalized approach to multidimensional scaling

L. Malyaretz, O. Dorokhov, V. Ponomarenko

pp. 479-486
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A model for determining the utility function using Fuzzy numbers

D. Lixandroiu

pp. 469-478
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An Application of Freight systems

Camelia Schiopu

pp. 499-506
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