Sources of competitive advantage in the field of higher education. Case Study: Transilvania University of Brasov

Abstract

The field of higher education is facing new challenges at the world level. Universities have to find new sources of competitive advantages in order to develop and grow. The competition from online courses at low prices might become a threat but the reputation of universities and accreditation systems are helping universities to face new challenges. Universities should adapt to the new competitive landscape and should use new strategies in the field of human resources, cost reductions, research, and partnerships with companies and other universities.