The marketing perspective on the risks of unqualified real estate market

Abstract

The paper is about the risks of unqualified real estate marketing and how they can be reduced through the qualification of buyers and sellers. The main risks in this market are the pricing and the customer requirements therefore the qualification of real estate agents is important too because it can entail a real estate transaction. The price of a real estate transaction is set by the interaction between demand and offer. Regarding this, it was described as a successful real estate project developed in Transylvania by the German investor, Maurer Imobiliare.