A Marketing approach on how continuous processes improvement can contribute to hotel business organic growth

Abstract

Generating sustainable growth and profits is like finding a unicorn for most managers. Organic growth should be considered as an alternative for long-term growth in the hotel business. Designing the service process to deliver what customers expect from the hotel offer is a crucial component of encounter marketing. Hotels need to embrace the changes and ensure that their internal processes are aligned not just to current trends, but also to the expected future changes. Keeping up with global changes and trends of any kind, evaluating their impact on your business, and continuously improving of the services using the PDCA cycle, Six Sigma, or Lean principles, are the keys to long-term organic growth.