Connecting customers’ satisfaction to sustainable development. A Marketing models perspective

Abstract

The increase information quantity and availability has generated transformations in customer behaviour, by having almost immediately access to huge amounts of data the customers’ process of buying a product or service is using more information regarding the product characteristics. This situation generates changes on each step of buying process. The customer satisfaction is harder to reach and the sustainable development of a marketing strategy needs to take into consideration more factors. The article aims at providing new information on customer satisfaction and sustainable development by using a marketing models framework.