Issues of innovations in large retailers marketing

Abstract

Analysing the way distribution systems evolved in various countries it can be seen that, in all areas of the globe, the distribution has become progressively dynamic, suffering mutations on all levels, changing constantly the methods of marketing and sale, distribution forms, geographic distribution, etc. Retail sector has become a dynamic sector, with a rapid evolution and various forms of organization, mainly due to economic development and technological progress we have witnessed in recent years. To the rapid development of retail contributed the innovation, allowing it to adapt rapidly to market conditions, to continuous growth in consumer demands and requirements and the need for traders to streamline their business activities.