Elements of design and aesthetics on the beer market in Romania. Case Study: Tuborg

Abstract

Due to the development and modernization of trade, packaging is a very valuable component of marketing policy, being a carrier of messages to the consumer. Classic elements of design that include any packaging refer to the shape, color, and graphics. The beer market in Romania was marked by originality and innovation in terms of packaging design elements. Tuborg is the leading brand in the portfolio of URBB and the first Tuborg beer bottle was produced in Romania in 1997. Tubog beer is identified on the market by a special package that was always improved.