Study on the involvement of tourism companies into CSR actions

Abstract

Hotel companies currently adopt standards and codes of conduct that take into consideration both social and environmental results, and not only the financial ones, and which adhered to different eco-certification and accreditation schemes due to the fact that social responsibility plays an increasingly important role within their business. This paper presents a synthesis of research carried out with the main purpose of determining the way in which four hotel units of Brasov got themselves involved so far in CSR actions, as well as the way they intend to act in this field in the future.