The online potential for the development of eco-certified accommodation units in Romania

Abstract

The Internet and electronic communication have generated significant changes in the marketing strategies of accommodation units. On the other hand, sustainable development is a goal that requires concrete actions and changed mentalities. Romania operates a number of eco-certified accommodation units. The online tools allow them to communicate the advantages and benefits of sustainable services, and also to obtain quick feedback from the consumers. This paper highlights the extent to which eco-certified accommodation units in our country offer relevant information to potential consumers and analyzes the online reviews regarding eco-certified accommodation services.