Promotion on the industrial products market

Abstract

The literature abounds with articles and books on marketing and especially promoting consumer products. As consumers of these goods, we are exposed each day to promotional messages of major product brands in order to attract or retain us when we are already buyers. Fewer things have been written about how to do promotion of industrial goods, which are a special category of goods, but have a very high quota in trade of goods, both nationally and internationally. This article will analyze the main methods used to promote industrial brands and products on the market.