Vol. 7(56) No. 1 (2014)

Published: 2014-07-01

MARKETING

Methodological and Practical Issues of Scientific Research on the Retail Market

Marius Balasescu

pp. 9-16
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Contributions to the Foundation of the Marketing Mix for Retail Companies

Simona Balasescu

pp. 17-24
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Aspects of the Romanian Food Retail Market

I.B. Chitu, A.S. Tecau

pp. 25-30
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Using the Importance – Satisfaction Matrix in Designing Relationship Marketing Strategies

Cristinel Constantin

pp. 31-36
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Pricing Policy and Strategies for Consumer High-Tech Products

Lavinia Dovleac

pp. 37-42
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Brand Valuation Methodologies and Practices

L. Duguleana, C. Duguleana

pp. 43-52
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Attitudes, Opinions and Behavior of Managers on Application of Ecological Marketing in their Business - Testing Hypotheses - Case Study:Brasov County

Mihaela Funaru

pp. 53-58
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Artificial Sweeteners versus Natural Sweeteners

N.A. Neacsu, A. Madar

pp. 59-64
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MANAGEMENT

Learning Organization [reviewed article]

N. Antonoaie, C. Antonoaie

pp. 67-70
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The Auction Behavior of Felling Companies in the Forest Sector. Case Study: the Companies in the Central Region of Romania

Victor Antonoaie

pp. 71-76
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A new Model of Vocational Education and Training in Brasov County

M. Ivan, R.G. Albu

pp. 77-84
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Research on Investment Estimation when Deciding to Start a new Business

Lucian Guga

pp. 85-88
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Qualification of Staff as a Quality Strategy for S.C. Schaeffler Romania

A. Madar, N.A. Neacsu

pp. 89-96
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Improving Management of Sustainable Development in Universities

M. Popescu, I.C. Beleaua

pp. 97-106
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Assessing the Quality of Students’ Acquired Competencies in a Master Programme

Silvia Sumedrea

pp. 107-112
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TOURISM

Typologies of Youth Tourism

T. Demeter, G. Bratucu

pp. 115-122
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The Role of Information Centres in Promoting Tourist Destinations. Case Study: Tourist Information Centre Brasov

A. Ispas, D. Rada, A. Sava

pp. 123-130
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Possible Scenarios of Ecotourism Evolution in Republic of Moldova from the Perspective of Ecosystem Services

Bogdan Popa

pp. 131-138
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INTERNATIONAL BUSINESS

Motivational Issues Related to the Business Foreign Language Class in Higher Education

Ioana Paula Armasar

pp. 141-148
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Romania’s Competitive Advantages on the Global Outsourcing Market

D. Boscor, C. Baltescu

pp. 149-154
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Cereals Production Influence over the Trade Balance in Romania and in the European Union

Sanda Constantin

pp. 155-160
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Effectiveness of Training and Development on Employees’ Performance and Organisation Competitiveness in the Nigerian Banking Industry

H.O. Falola, A.o. Osibanjo, S.I. Ojo

pp. 161-170
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The European Welfare Model. Is Romania a Welfare State?!

Ioana Pop-Radu

pp. 171-178
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Economic Diplomacy – The Case of Slovenia

Dejan Romih

pp. 179-184
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Continuing Education and Development of Employees in Enterprises

M. Sirkova, V. Ali Taha, M. Ferencova

pp. 185-192
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Managing Business in Europe. Specific Issues in the Eastern and Central European Countries

Bianca Tescasiu

pp. 193-198
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ECONOMIC DATA PROCESSING

Statistical Evaluation of the EU Countries using Economic Indicators

M. Opris (Stanila), T. Demeter, A. Palade

pp. 201-208
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Factors that Influence the Number of Students Enrolled in Higher Education Systems in Romania

A. Palade, G. Bratucu, M. Opris

pp. 209-216
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