Managing Business in Europe. Specific Issues in the Eastern and Central European Countries

Abstract

The European business environment became a well-defined one. Specific elements such as European cultural values, euro-clusters, European marketing, strategies for Europe, etc. can be found now in the specific literature, and almost all the firms working in European Union take into consideration specific aspects of doing business in this part of the world. This article tries to point out some of these aspects and it intends to apply some of them in the new economic context created by the Central and Eastern European Countries' accession to the EU.