Aspects of the Romanian Food Retail Market

Authors

  • I.B. Chitu Transilvania University of Brasov, Romania
  • A.S. Tecau Transilvania University of Brasov, Romania

Keywords:

retail trade, consumption expenditures, store chain

Abstract

Starting from the strategic importance of trade in the development of any society, the paper aims at highlighting a series of aspects, typical to the Romanian market, in terms of commercial activity. This way, we will first submit an overview of the evolution, followed by inland trade in Romania; then we analyze retail in the food industry, as a significant part of the Romanians’ consumption expenditure is still targeted towards this type of consumption.

Author Biographies

I.B. Chitu, Transilvania University of Brasov, Romania

Dept. of Marketing, Tourism and Business Administration

A.S. Tecau, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

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Published

2014-07-01

Issue

Section

MARKETING