The Role of Information Centres in Promoting Tourist Destinations. Case Study: Tourist Information Centre Brasov

Abstract

The main purpose of this paper is represented by the development of proposals for improving the activity of the Tourist Information Centre (TIC) in Brasov, starting from the fact that it has a very important role in promoting Braşov County. In the first part of the paper, we focused on the theoretical concepts related to our topic, whereas in the second part, we applied the benchmarking method for comparisons between three Tourist Information Centres in the world: Riga (Latvia), Girona (Spain) and Manhattan (USA), for adopting the best practices learned in our proposals to improve the activity of TIC in Braşov. In order to analyze the activity of TIC Brasov, we used the mystery consumer technique. The last part contains the conclusions and our proposals for improving the activity of TIC Brasov.