Attitudes, Opinions and Behavior of Managers on Application of Ecological Marketing in their Business - Testing Hypotheses - Case Study:Brasov County

Abstract

This paper presents the results of quantitative research which studies the attitudes, opinions, and behavior of managers of companies in Brasov on the application of ecological marketing in their business. The research method used is a sample survey based. Research objectives are considered to determine the extent to which managers know and apply ecological marketing, reasons for which the ecological marketing application is a long-term strategy, views on the opportunity to apply ecological marketing, etc. Conclusions drawn from testing of hypotheses of research show that, generally, managers of local firms consider ecological marketing as a long-term strategy of the company. The percentage of managers that applied ecological marketing in companies does not exceed 60%. A relatively small percentage of respondents believe that the application of ecological marketing within firms is a necessity, a social responsibility that can bring long-term benefits to companies.