Vol. 3(52) (2010)

Published: 2010-11-24

MARKETING

Base-of-the-pyramid global strategy

D. Boscor, G. Bratucu

pp. 11-16
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The influences of new commercial premises within the European Union over trade negotiations

Iamandi Gheorghe Bucur

pp. 17-22
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Product placement as a form of advertainment

I.B. Chitu, A.S. Tecau

pp. 23-26
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The financial crisis impact on the Romanian on-line advertising

I.-C. Enache, L. Duguleana

pp. 27-32
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EU trade in the time of financial crisis

Lenka Fojtikova

pp. 33-42
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The implementation of the EU’s environmental policy in Romania

Mihaela Funaru

pp. 43-50
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Economic crisis and the automotive industry in Romania

Alexandru Iosup

pp. 51-60
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The advantages of global standardization

A. Madar, A.N. Neacsu

pp. 61-66
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Insights from teaching European economic integration to non-economic students

Nicolae Marinescu

pp. 67-70
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Grain storage at farm and warehouses level

A.N. Neacsu, A. Madar

pp. 71-76
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Warren Buffett, the intelligent investor

Dan Popescu

pp. 77-82
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Expenditure on health and its impact on public health

Anca Pralea

pp. 83-88
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The impact of the financial crisis on the Romanian advertising market

Anca Radbata

pp. 89-94
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The current economic crisis reflected in media

Titus Suciu

pp. 95-102
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MANAGEMENT

The learning organization

N. Antonoaie, C. Antonoaie

pp. 105-108
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Managerial change inside organisations

C. Bolcas, F. Badea

pp. 109-116
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Bussines strategy or bussines policy management applied in modern firms

C. Enea, C. Enea

pp. 117-122
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Strategic analysis of the educational market for the Romanian tourism

Tiberiu Foris

pp. 123-130
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Environment factors to achieve strategic objectives in companies

Lucian Guga

pp. 131-140
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The take-up importance of ICT enabled services in crisis time, an evaluation of e-banking, internet conferencing and e-public services

D. Patriche, A. Bajenaru

pp. 141-154
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Business cycle development in Czech and Slovak economies

J. Pomenkova, S. Kapounek

pp. 155-166
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ECONOMIC DATA PROCESSING

Computer-based simulations

C. Antonoaie, N. Antonoaie

pp. 169-172
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Software-as-a-Service and Cloud Computing, a solution for small and medium-sized companies

Alexandru Bajenaru

pp. 173-184
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Data mining meets economic analysis: opportunities and challenges

A. Baicoianu, S. Dumitrescu

pp. 185-192
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Education in European countries

Nicoleta Petcu

pp. 193-198
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TOURISM

Changing attitudes in tourism - a possible way to win the battle with the current economic crisis

R.G. Albu, L.C. Nicolau

pp. 201-206
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The delay of investments in Romanian tourism caused by the current financial crisis

D. Fratu, L. Duguleana

pp. 207-212
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Implications of the financial crisis on the European tourism

Ana Ispas

pp. 213-220
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Effects of the economic - financial crisis on regional development in post-accession Romania

Paul Lucian

pp. 221-224
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The Romanian tourism industry during the financial crisis. An investors’ view

Silvia Sumedrea

pp. 225-232
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Opinions of traveling agencies’ managers regarding the traveling behavior of people from Brasov

E. Untaru, O. Seitan

pp. 233-238
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FINANCE AND ACCOUNTANCY

Expectations of managers in financial – accounting services companies as regards their relationship with clients, in the context of the present economic crisis

C.E. Anton, A. Trifan

pp. 241-246
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Accounting approach for long manufacturing cycle assets intended for sale according to the Order 3055/2009

Steliana Busuioceanu

pp. 247-252
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A few considerations on simplifying the fiscal and accounting systems of small and medium enterprises

Gheorghe Ialomiteanu

pp. 253-256
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Monetary policy efficiency in the euro zone: some empirical evidence of money demand stability and endogeneity

Svatopluk Kapounek

pp. 257-262
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Tax burden in EU countries – a comparative study

M. Kastan, Z. Machova

pp. 263-270
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The impact of financial crisis on financial supervision in the EU, the USA and the Czech Republic

Zuzana Kucerova

pp. 271-280
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Euro area enlargement: dilemmas and strategies after the crisis

S. Marginean, R. Orastean

pp. 281-284
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Some considerations on using monetary policy to promote financial stability

Nicolae Petria

pp. 285-290
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The importance of assessing the risk of bankruptcy under the current global crisis

Ana Pisleag

pp. 291-298
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International financial crises - chance for Romania

D. Popescu, S. Gabor

pp. 299-306
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Discussing the effects of financial openness in the CEECs

Monica Raileanu Szeles

pp. 307-310
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The impact of the crisis manifested in financial markets on economic growth. A comparative analysis of Romania and Bulgaria

V. Robu, C. Ciora

pp. 311-320
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Risk diagnosis in the context of economic crisis

Gheorghe Suciu

pp. 321-326
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Operational risk and e-banking

R.D. Tanase, R. Serbu

pp. 327-334
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Tax depreciation versus accounting depreciation in Romania after joining the European Union

A. Trifan, C. Anton

pp. 335-340
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Accountability in the public sector: The Dutch experience

M. Peter Van der Hoek

pp. 341-352
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The European Union’s accountability deficit

M. Peter Van der Hoek

pp. 353-362
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ECONOMIC THEORY

Integrating forecasting and simulation techniques. An analysis of the inflation rate in Romania’s EMU accession perspective

N. Barsan-Pipu, I. Tache

pp. 365-370
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Oil price and its influence on European energy policy

L.-S. Begu, R. Caplescu

pp. 371-378
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European convergence and the impact of the current economic crisis

L.-S. Begu, I.-T. Teodorescu, I. Istrate

pp. 379-384
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European state aids in the current financial crisis

L. Duguleana, C. Duguleana

pp. 385-390
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The oligopoly market and the R&D expenditure

Constantin Duguleana

pp. 391-398
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The EU crisis and the need for reforms

Hubert Gabrisch

pp. 399-406
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The implementation of European energy policies in Romania in the context of the global financial crisis

Ramona Miron

pp. 407-412
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Work-integrated learning an anti-crisis policy to empower economic growth

E. Nica, G. Popescu

pp. 413-418
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Aspects concerning the new project of the EU economic strategy in the context of the financial crisis

Amalia Venera Todorut

pp. 419-424
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