Opinions of traveling agencies’ managers regarding the traveling behavior of people from Brasov

Abstract

The adaptation of tourism businesses to the needs of the consumers they address to by means of their offer cannot be achieved without in-depth knowledge of consumer and purchase behaviour. Acknowledgement of consumer behaviour involves identifying, anticipating and meeting consumers’ needs in a profitable manner. This article represents a qualitative survey conducted by the semi-directive in-depth interview method among travel agencies in the city of Brasov, with the purpose of revealing managers' views regarding the opinions of people in Brasov towards tourist trips. The results of the qualitative research will form the starting point in the achievement of a quantitative research among people in Brasov, with focus on their opinions, attitudes and behaviours towards travelling, in general.