The financial crisis impact on the Romanian on-line advertising

Authors

  • I.-C. Enache Transilvania University of Brasov, Romania
  • L. Duguleana Transilvania University of Brasov, Romania

Keywords:

on-line advertising, site promotion, crisis management

Abstract

The last trimester of 2008 brought a 4.4% GDP decrease for the Romanian economy. Due to the new financial constraints, Romanian companies started to look for ways to manage and promote their product efficiently. The World Wide Web became the place where products were relocated and online advertising proved to be a cheaper and faster way to access customers. This paper aims to analyze the dynamics of the Romanian web, the new challenges for site owners, and the opportunities of today’s online marketing.

Author Biographies

I.-C. Enache, Transilvania University of Brasov, Romania

Department of Doctoral School in Marketing

L. Duguleana, Transilvania University of Brasov, Romania

Department of Management and Economic Informatics

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Published

2010-11-24

Issue

Section

MARKETING