The financial crisis impact on the Romanian on-line advertising
Keywords:
on-line advertising, site promotion, crisis managementAbstract
The last trimester of 2008 brought a 4.4% GDP decrease for the Romanian economy. Due to the new financial constraints, Romanian companies started to look for ways to manage and promote their product efficiently. The World Wide Web became the place where products were relocated and online advertising proved to be a cheaper and faster way to access customers. This paper aims to analyze the dynamics of the Romanian web, the new challenges for site owners, and the opportunities of today’s online marketing.Downloads
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Copyright (c) 2010 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences
This work is licensed under a Creative Commons Attribution 4.0 International License.