The advantages of global standardization

Abstract

The standardization strategy implies the adoption of a unique market policy or the regional homogenization of international product development programs. On the international level, the literary sense of standardization of 100 % uniformity is used only in several exceptional situations, in all external markets. Many companies gain a lot of benefits as a consequence of the standardization of their product components simultaneously with the same capacity to adapt the final product to each market consumer segment. Different companies have different levels of standardization, but in a few cases, it could be a 100% standardized product.