The impact of the financial crisis on the Romanian advertising market

Abstract

The financial crisis reduces the efficiency of advertising rather than its quantum. Many institutions fail to realize that reducing the quantity of advertisements will not save them from the financial crisis. When companies cut their marketing and advertising budgets, they reduce the exposure of goods and services to consumers. This is the reason why they see their sales going down significantly. Companies should focus on introducing promotional campaigns and building long-term relationships with their consumers. Throughout the article, the author will present a few favorable solutions to get out of advertising crises.