The influences of new commercial premises within the European Union over trade negotiations

Abstract

In the context of alignment with European Union standards, commercial activities become true instruments of market mechanisms regulation within which commercial negotiation is expanding the role of a central pillar in facing the highly competitive and continued restructuring generator market. Taking this into consideration, we found it necessary to examine the influences of these new coordinates that generate economic and structural changes in the commercial negotiation process, in the idea of positive dimensioning of a commercial transaction profitability curve. We will therefore proceed to highlight the economic consequences generated by the new trade coordinates influences, from the European States level, over the commercial negotiation process, also coupled with the amplification of the current economic and financial crisis.