Strategic analysis of the educational market for the Romanian tourism

Abstract

The Romanian market of educational services for tourism is not only a very dynamic one, but it is also a new market considering the legislation which, even if it was adopted in 1999 according to the European regulations concerning LLL, it has been applied only since 2006; hence, a lot of problems have occurred. On the other hand, problems concerning the Romanians’ mentality of changing their vocational status have appeared, as it was not appropriate to change job in the past regime. In this regard, for our analysis we undertook the STEEP model applied on the local market, and we presented our conclusions in a SWOT matrix. The analyses compare some indicators and values from European countries; the results should be used for improving the activity of all the players operating in this market, in the context of the European Social Fund implementation.