Vol. 4(53) No. 2 (2011)

Published: 2011-12-22

MARKETING

Impact of new online ways of advertising

B. Boitor, G. Bratucu, D. Boscor, A. Talpau

pp. 11-18
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The need of relationship marketing in higher education

Cristinel Constantin

pp. 19-26
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The use of electronic communications in marketing activities - qualitative research -exploring the perceptions and attitudes of economic agents from Brasov

Alexis Daj

pp. 27-32
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The factors which influence the consumption of bio products

L. Duguleana, S. Popovici

pp. 33-40
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Customer behaviour and student satisfaction

Ioan Constantin Enache

pp. 41-46
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Consumer protection against aggressive selling

A.N. Neacsu, A. Madar

pp. 47-50
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The role of water in food products

A.N. Neacsu, A. Madar

pp. 51-56
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What do we know about cross-cultural marketing?

Simona Popovici

pp. 57-64
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Branding in health marketing

Anca Ramona Pralea

pp. 65-72
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Supply chain components

T. Vierasu, M. Balasescu

pp. 73-78
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How to manipulate polls

T. Vierasu, A. Hertanu, A. Talpau, M. Balasescu

pp. 79-84
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MANAGEMENT

Waste management within the context of waste management national strategy (WMNS) and regional waste management plan (RWMP) from Centru Region

R.G. Albu, I.B. Chitu

pp. 87-92
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Timber auction in Romania and the behaviour of the participating organisations – the need for change

N. Antonoaie, C. Antonoaie, V. Antonoaie

pp. 93-100
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Organizational structure and performance – a predictive study on the transformation of the Romanian public universities

Bogdan Bacanu

pp. 101-106
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Multiple challenges of risk management in EU credit institutions

L.A. Constantinescu, A. Constantinescu

pp. 107-114
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Efficiency in higher education

C. Duguleana, L. Duguleana

pp. 115-120
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Value chain analysis in quality management context

M. Popescu, A. Dascalu

pp. 121-128
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Internet user behaviour

Anca Radbata

pp. 129-136
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ECONOMIC DATA PROCESSING

Tertiary education in Romania and in the European Union

S. Constantin, D.A. Lupsa-Tataru

pp. 139-142
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Trends and perspectives of the Romanian regional passenger transport

S.E. Cristache, A.I. Iocob, D. Serban, G. Francu

pp. 143-146
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Dynamics of R&D expenditure in Europe during the last two decades

L. Duguleana, C. Duguleana

pp. 147-152
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TOURISM

Destination marketing organizations (DMO) established in mountain tourist resorts and regions – a solution for mountain tourism development

Codruta Adina Baltescu

pp. 155-160
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The structural funds contribution in the competitiveness and urban marketing of the center region and Brasov county

A. Hertanu, A. Ispas, M. Dascalescu, T. Vierasu

pp. 161-170
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Reflections on tourism marketing coordinates and development in Romania

A.F. Stancioiu, C.A. Baltescu, A.D. Vladoi, I. Pargaru

pp. 171-178
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FINANCE AND ACCOUNTANCY

Opinions of the managers of the SMEs in Brasov concerning the need of accounting information offered by the companies that provide accounting services

C.E. Anton, A. Trifan

pp. 181-186
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The role of the accounting professional in the management of the economic crisis

Camelia Mirela Baba

pp. 187-192
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Tax evasion and corruption in the development of Romanian

Ionel Mandrescu

pp. 193-200
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The first sized player market on the Romanian financial advisory market

C.M. Nicolae, M. Funaru

pp. 201-206
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Using cost – volume – profit analysis by management

A. Trifan, C.E. Anton

pp. 207-212
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ECONOMIC THEORY

The absorption of UE funds in the current context of the cohesion policy

A. Dumitrescu, I. Tache

pp. 215-220
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Revival of Romanian exports in the context of the global economic recession

Monica Raileanu Szeles

pp. 221-226
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BUSINESS AND EUROPEAN LAW

Considerations regarding price in oligopolistic structured markets

Ramona Ciobanu

pp. 229-238
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