Impact of new online ways of advertising

Abstract

New ways of advertising are having a significant impact on the mix of marketing not only for big companies but also for non-profit companies and for public persons and politicians. The new term advertising has appeared and it’s having a significant impact on the marketing strategy of different companies. If the traditional media is still used to transmit the message of a company, the internet and the new ways of advertising are used more and more to promote the image of a company, to promote the products or services not only to the young segment of consumers but also to the segment of companies and others.