The structural funds contribution in the competitiveness and urban marketing of the center region and Brasov county

Authors

  • A. Hertanu Transilvania University of Brasov, Romania
  • A. Ispas Transilvania University of Brasov, Romania
  • M. Dascalescu S.C. B2B Solutions S.R.L, Brasov, Romania
  • T. Vierasu Transilvania University of Brasov, Romania

Keywords:

competitiveness, urban marketing, Brasov, European funds

Abstract

Nowadays, competitiveness is vital for the survival of an area, a company, etc. The development of a tourist destination does not take into account only the competitive advantage, but also the way it is sustained. In the context of joining the European Union, cities can improve their image by attracting European funds. Brasov County is an example of attracting these types of funds in order to enhance its competitiveness.

Author Biographies

A. Hertanu, Transilvania University of Brasov, Romania

Department of Doctoral School in Marketing

A. Ispas, Transilvania University of Brasov, Romania

Department of Economic Sciences and Business Administration

M. Dascalescu, S.C. B2B Solutions S.R.L, Brasov, Romania

Consultant on European Funds

T. Vierasu, Transilvania University of Brasov, Romania

Department of Doctoral School in Marketing

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Published

2011-12-22

Issue

Vol. 4(53) No. 2 (2011)

Section

TOURISM

License

Copyright (c) 2011 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.