Destination marketing organizations (DMO) established in mountain tourist resorts and regions – a solution for mountain tourism development

Abstract

When a tourist destination succeeds in presenting itself before the potential visitors and companies interested in operating different activities in the area, as a single whole, as an integrated ensemble of providers and professionals with a common aim, that of developing, in the long run, the region, their joint demarches promoting the existent tourist potential, the expected success, for the benefit of all, is easier to achieve and much more reliable. This article aims to highlight the importance and decisive influences of destination marketing organizations, known in the literature as DMOs, as well as the demarches initiated in this respect within the Romanian mountain tourism, with reference to Poiana Braşov mountain resort.