The factors which influence the consumption of bio products

Authors

  • L. Duguleana Transilvania University of Brasov, Romania
  • S. Popovici Transilvania University of Brasov, Romania

Keywords:

BIO, Organic, Ecologic, Control, Certified Quality, Health, environment protection, factors of influencing the consumption of BIO consumption

Abstract

The consumption of ecological products is an expensive “fashion” on the international market. However, the production and processing of the row BIO materials represent a complex problem, which demands solutions. The Romanian BIO products market has a favorable image, even though consumption represents only 1% of the total consumption. 90% of the raw materials are exported. Unfortunately, the products exported return to Romania, processed, with 4-5 times higher prices. The direction for a clean and healthier lifestyle is designed. Its evolution will decide the future.

Author Biographies

L. Duguleana, Transilvania University of Brasov, Romania

Department of Economic Sciences and Business Administration

S. Popovici, Transilvania University of Brasov, Romania

Department of Doctoral School in Marketing

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Published

2011-12-22

Issue

Vol. 4(53) No. 2 (2011)

Section

MARKETING

License

Copyright (c) 2011 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.