Vol. 17(66) No. 1 (2024)

DOI: https://doi.org/10.31926/but.es.2024.17.66.1

Published: 2024-07-12

MARKETING

Marketing Strategies of Teacher Exchange in University Internationalization

Z. Chen, C. Constantin

pp. 9-16
- pdf
Evaluating Customer Satisfaction Level at Kaufland: The Servqual Method

A. Grancea, M. Balasescu

pp. 17-26
- pdf
Market, Fertility, and Perfection of Agriculture: Conceptual Synthesis in a Single Formula of Efficiency

R. Lohosha, Y. Moroz, V. Krychkovskyi, N. Germaniuk, V. Shuberanskyi

pp. 27-44
- pdf
Short-Form Video Content and Consumer Engagement in Digital Landscapes

Marius Manic

pp. 45-52
- pdf
Administration Strategies – A Competitiveness Factor in the Traditional Restaurant Market in Romania

Nicoleta Andreea Neacsu

pp. 53-58
- pdf
Enhancing Environmental Standards in Textiles: The Role of OEKO-TEX® Standard 100

Anca Popescu

pp. 59-68
- pdf

TOURISM

From Challenges to Change: The Role of Women Entrepreneurs in Health Tourism

A. Tulbure, M. Covalenco

pp. 71-80
- pdf

MANAGEMENT

Evaluation of the Process of Professional Staff Training in the Republic of Moldova

L. Sava, V. Tirsu, E. Petreanu

pp. 83-98
- pdf
European Funding for Increasing the Quality of Health in the Brasov County

N. Stelea, G. Calefariu

pp. 99-108
- pdf
A Perspective of the Economic Environment on the Research and Development Institute of Transylvania University of Brasov

A.C. Szakal, A.A. Mocanu

pp. 109-118
- pdf

FINANCE AND ACCOUNTANCY

A Financial Research on Transport Trade Services Group

M.L. Andronic, I.C. Netcu

pp. 121-136
- pdf
Cuban Small and Medium Businesses: Innovation; Public Politics and Governance

Daimi Fonseca

pp. 137-148
- pdf