Vol. 18(67) No. 1 (2025)

DOI: https://doi.org/10.31926/but.es.2025.18.67.1

Published: 2025-07-16

MARKETING

Mood and Design Elements

Andrei Dumitrescu

pp. 9-18
- pdf
The Role of Packaging in Brand Attachment

Nicoleta Andreea Neacsu

pp. 19-28
- pdf
Decision-Making Processes in Higher Education: A Systematic Literature Review

R. Perez Lavandera , C.P. Constantin, Y. Rodriguez Veiguela, G.V. Ramos-Giral

pp. 29-38
- pdf
Implementing Marketing Innovation Strategies in Tourism: Lessons from Case Studies

G.V. Ramos-Giral, C.P. Constantin, R. Perez Lavandera , F. Diaz Pompa

pp. 39-40
- pdf

TOURISM

An Empirical Assessment of Servicescape Quality and its Impact on Passenger Experience in Rail Transport

S. Baak, E.N. Untaru

pp. 43-52
- pdf
Tourists’ Perception of Food Waste Reduction in Hotels: An Analysis from a Gender Perspective

A. Grancea, M.T. Nita

pp. 53-64
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Robotics in the Travel, Tourism, and Hospitality Sector: A Bibliometric Review of Publications from 2014 to 2023

Corina Monica Pop

pp. 65-88
- pdf

FINANCE AND ACCOUNTANCY

Life Satisfaction and Public Finance: An Empirical Analysis in the European Union

B.F. Dedu, G. Dinca

pp. 91-102
- pdf
Unlocking Growth: The Role of Green Finance, Innovation, and Economic Drivers

Ioana C. Netcu

pp. 103-110
- pdf