Vol. 19(68) No. 1 (2026)

DOI: https://doi.org/10.31926/but.es.2026.19.68.1

Published: 2026-06-19

MARKETING

University Students’ Perceptions of Gender and Intersectional Pay Gaps

Claudia Correa-Garcia

pp. 9-18
- pdf
From Self-Image to Consumer Response: Integrating Psycho- Cybernetics into Neuromarketing Theory

Alexia Edith Micle

pp. 19-28
- pdf

TOURISM

Bridging Theory and Practice: Participant Perceptions of the Wenatour Specialization Programme in Training Sustainable Tourism Managers

N. Orio, N.T.D. Vu, A.N. Candrea, R.G. Albu, D. Zilio

pp. 31-40
- pdf
Application of Circular Economy Principles in the Hotel Industry: Perceptions, Benefits and Barriers

A. Grancea, N.A. Neacsu

pp. 41-54
- pdf

FINANCE AND ACCOUNTANCY

Technological Investment and GDP Growth in Latin America: Evidence from a Dynamic Panel Model

Daimi Fonseca Hernandez

pp. 57-72
- pdf
Smart Contracts as an Innovative Mechanism for Arbitration in the Blockchain Environment

Djamel Khoualfia

pp. 73-80
- pdf
Complexity and Expertise in the Valuation Process of Intangible Assets

Oriana Helena Negulescu

pp. 81-92
- pdf

MANAGEMENT

Reframing Leadership as a Systemic Construct in Organisational Management

M. Popescu, L. Mandru

pp. 95-106
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A Bibliometric Analysis of Search Engine Optimization and Generative Engine Optimization

Anca Popescu

pp. 107-116
Sustainable Agricultural Management: The Case of Amorphous Dolomitegrom Delnița, România

Geanina-Bianca Savu

pp. 117-130
- pdf

ECONOMIC SCIENCES

Research on the Challenges of the European Union as Perceived by Students

T.I. Maciuca, N. Marinescu

pp. 133-140
- pdf
Gender Equality in Public Education as a Driver of Inclusive Economic Development in Romania

Mara T. Nita

pp. 141-150
- pdf
The Concept of Entrepreneurship: A Comparative Analysis between the Neoclassical School and the Austrian School of Economics

Ileana Tache

pp. 151-158
- pdf