Complexity and Expertise in the Valuation Process of Intangible Assets

Abstract

In the management of companies, creating and maintaining a competitive advantage is probably the main strategic goal in market competition. Therefore, periodic business evaluation is necessary not only in situations required by external partners, but also for company management to understand their market position and identify the most appropriate strategic directions for business development. An important part of business evaluation is assessing key intangible assets. In this context, the paper focuses on a more detailed analysis of the process of evaluating these assets to clarify some difficult aspects for companies and expert evaluators, and to propose a model as a working tool.