Application of Circular Economy Principles in the Hotel Industry: Perceptions, Benefits and Barriers

Abstract

This study analyses respondents’ perceptions of circular economy implementation in the hotel industry, using a qualitative approach. The research focused on four main dimensions: level of familiarity, perceptions of application, perceived benefits, and existing barriers. The results indicate that respondents understand the circular economy in relation to the efficient use of resources, waste reduction, recycling, and environmental protection. Its implementation is perceived positively, being associated with cost reduction and image improvement. However, implementation is limited by high costs, insufficient information, low interest, and organisational difficulties.