Vol. 9(58) No. 1 (2016)

Published: 2016-06-09

MARKETING

Marketing strategy: the right place and the big problem

Cristinel Constantin

pp. 3-8
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The rebranding of Electrica Soluziona SA – a case study

Monica Gomoescu

pp. 9-22
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Techniques for measuring customers’ satisfaction in Banks

Elena Lidia Melnic

pp. 23-32
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Digital marketing mix specific to the IT field

Loredana Patrutiu Baltes

pp. 33-44
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Marketing approach at European level – The case of Southern-European countries

Bianca Tescasiu

pp. 45-50
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Blending traditional and digital marketing

Raluca Dania Todor

pp. 51-56
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TOURISM

Motivation and benefits of voluntary activities. Case study: EYOF 2013 Brasov

C.A. Baltescu, D. Boscor

pp. 59-64
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The assessment of internship programs. A view point of the undergraduate tourism from the Transilvania University of Brasov

Codruta Adina Baltescu

pp. 65-72
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Opinions of tourists regarding the accessibility for people with disabilities in the area of Brasov County

G. Bratucu, I.B. Chitu, G. Dinca, M. Stefan

pp. 73-82
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Marketing the Count’s way: how Dracula’s myth can revive Romanian tourism

A.N. Candrea, A. Ispas, E.N. Untaru, F. Nechita

pp. 83-90
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MANAGEMENT

EU countries in NATO. Part I

Cristina Antonoaie

pp. 93-98
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Competitive advantage: “The emperor has no clothes!”

Bogdan Bacanu

pp. 99-106
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Local IT company facing the challenge to developon medium-term

L. Bucs, E. Gradinaru, G. Bratucu

pp. 107-114
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Analysis of institutional and business stress under new technologies implementation

Cristina Drumea

pp. 115-122
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The organizational culture. Students’ survey

Dana Adriana Lupsa-Tataru

pp. 123-128
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Continuous improvement of product and service quality by implementing staff development strategy. Case study S.C. Redplast S.R.L.

Anca Madar

pp. 129-138
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Quality management in shipping. Case Study: Maersk Line Denmark

A. Madar, N.A. Neacsu

pp. 139-148
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Organizational culture - A factor of potential positive influence on the collectivities of any organization

R.A. Mihalache, R.G. Albu

pp. 149-156
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Investigations regarding the importance of acknowledging the impact of specific intellectual property risks

R. Pakocs, N.B. Lupulescu

pp. 157-168
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The role of international internships conducted during academic studies in development of entrepreneurial skills

Alina Simona Tecau

pp. 169-176
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FINANCE AND ACCOUNTANCY

Study on the new financial products traded on the Forex Market

Laurentiu Paul Baranga

pp. 179-188
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Interest Rates Linkages for G-6 Countries

S. Celik, H. Kaya

pp. 189-200
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Firms’ financial performances and economic recession: evidence from Macedonian listed firms

R. Osmani, F. Deari

pp. 201-210
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ECONOMIC THEORY

Does government spending boost economic growth in Europe?

F.T. Boldeanu, R. Ialomiteanu

pp. 213-228
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The underground economy in Romania

Adriana Veronica Litra

pp. 229-236
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Particularities of youth unemployment and the labour market in Romania

G. Rimbu, L. Constantinescu, R.G. Ialomiteanu

pp. 237-246
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Internship – tool for improving the employability of Economic Science graduates

S. Sumedrea, A.S. Tecau

pp. 247-256
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BUSINESS AND EUROPEAN LAW

Improving the quality of life in rural Romania through sustainable agriculture

M. Balasecu, L. Dovleac

pp. 259-264
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Bio agricultural products market in Romania and Europe

Simona Balasescu

pp. 265-272
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International expansion, market maintenance strategy used by French winemaking

Oana Barbulescu

pp. 273-278
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Strategies adopted by British universities in the field of higher education. Lessons for Romanian universities

Dana Boscor

pp. 279-286
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Perspectives for Romania on adopting agricultural innovations

L. Dovleac, M. Balasescu

pp. 287-294
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Greenfields and Acquisitions: A comparative Analysis

Nicolae Marinescu

pp. 295-300
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Consumer protection in electronic commerce

Nicoleta Andreea Neacsu

pp. 301-308
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Examining the recent upgrading of the European Single Market

Ileana Tache

pp. 309-314
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ECONOMIC DATA PROCESSING

Fuzzy logic approach to SWOT analysis for economics tasks and example of its computer realization

V. Chernov, O. Dorokhov, L. Dorokhova

pp. 317-326
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Analysis and forecast of the economic indicators of S.C DEDEMAN. SRL

Mihai Fanaru

pp. 327-334
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Statistical analysis regarding energy supply and demand in the EU and Romania between 1990 and 2014

E. Gradinaru, L. Bucs, G. Bratucu

pp. 335-346
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Analysis and forecasting of statistical of health in Romania between 1997 and 2016

M. Stefan, I.B. Chitu

pp. 347-358
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