Vol. 6(55) No. 1 (2013)

MARKETING

Drivers of the international expansion of emerging-market multinationals

D. Boscor, G. Bratucu, C. Baitescu

pp. 9-14
- pdf
Marketing promotion in the consumer goods’ retail distribution process

Simona Balasescu

pp. 15-20
- pdf
Cultural marketing in Europe and its impact on literature. Case study: Sylvia Plath

C. Pipos, M. Funaru

pp. 21-26
- pdf

MANAGEMENT

The effects of the euro adoption on the timber market in Romania

Victor Antonoaie

pp. 29-36
- pdf
Euro adoption in Romania: facts and perceptions

I.C. Enache, Z. Brodsky

pp. 37-40
- pdf
Breakeven calculation of the company when starting a business

Lucian Guga

pp. 41-46
- pdf
Improvements of European governance after the Lisbon Treaty

Bianca Tescasiu

pp. 47-52
- pdf

ECONOMIC DATA PROCESSING

A new strategy based on econometric models to improve the forecasts accuracy in Romania

Mihaela Bratu (Simionescu)

pp. 55-62
- pdf
Quality strategies applied by the company Star East Pet

A. Madar, A. Neacsu

pp. 63-70
- pdf
Is the Estonian model applicable to Romanian economy in adopting the euro?!

I. Radu, M.L. Ulici, A. Petcu

pp. 71-86
- pdf

TOURISM

Ecotourism development in Romania - a possible contribution to the fulfilment of the real convergence criteria for euro adoption

Adina Nicoleta Candrea

pp. 89-96
- pdf
Aspects regarding the use of Facebook within the hospitality industry – a case study in Romania

I. Chitu, R. Albu

pp. 97-102
- pdf
The tourism among the riparian Black Sea countries

N. Petcu

pp. 103-108
- pdf
How much are the protected areas worth to the tourism sector? Maramures Mountains case study

Bogdan Popa

pp. 109-116
- pdf

FINANCE AND ACCOUNTANCY

Mergers and acquisitions in the international banking sector

Sorina Botis

pp. 119-126
- pdf
Intellectual property: an instrument to achieve the budget deficit target

Simona Gabor

pp. 127-132
- pdf
Big sized players on the European Union’s financial advisory market

C.M. Nicolae, A. Danu

pp. 133-138
- pdf
Adopting the euro: Romanian perspectives in the context of the global financial crisis

A. Oros, P. O’Sullivan

pp. 139-148
- pdf
Flat tax sustainability in the Euro Zone

Diana Popescu

pp. 149-154
- pdf
China: past, present, future

Titus Suciu

pp. 155-162
- pdf
The disadvantages of joining the euro: lessons for Romania

O.M. Tierean, S.H. Tierean

pp. 163-168
- pdf

ECONOMIC THEORY

The global financial and economic crisis and the main priorities of the European Union for 2020

A. Constantinescu, L.A. Constantinescu

pp. 171-174
- pdf
Is 2015 too soon for euro adoption in Romania? Learning from the case of the pigs nations

Timea Demeter

pp. 175-186
- pdf
Why is Romania still outside the euro zone?

L. Dovleac, A. Broju

pp. 187-192
- pdf
Implications of the euro changeover on social policies

Vlad Dumitrache

pp. 193-200
- pdf
Policies for the euro adoption in Romania

A. Dumitrescu, I. Tache

pp. 201-206
- pdf
The impact of adopting the euro currency for the Romanian economy

Ionel Mandescu

pp. 207-212
- pdf
A different Europe

T. Vierasu, G. Onofrei

pp. 213-220
- pdf

BUSINESS AND EUROPEAN LAW

Single banking supervision and the single supervisory mechanism

Carmen Adriana Gheorghe

pp. 223-228
- pdf

MARKETING

Drivers of the international expansion of emerging-market multinationals

Marketing promotion in the consumer goods’ retail distribution process

Cultural marketing in Europe and its impact on literature. Case study: Sylvia Plath

MANAGEMENT

The effects of the euro adoption on the timber market in Romania

Euro adoption in Romania: facts and perceptions

Breakeven calculation of the company when starting a business

Improvements of European governance after the Lisbon Treaty

ECONOMIC DATA PROCESSING

A new strategy based on econometric models to improve the forecasts accuracy in Romania

Quality strategies applied by the company Star East Pet

Is the Estonian model applicable to Romanian economy in adopting the euro?!

TOURISM

Ecotourism development in Romania - a possible contribution to the fulfilment of the real convergence criteria for euro adoption

Aspects regarding the use of Facebook within the hospitality industry – a case study in Romania

The tourism among the riparian Black Sea countries

How much are the protected areas worth to the tourism sector? Maramures Mountains case study

FINANCE AND ACCOUNTANCY

Mergers and acquisitions in the international banking sector

Intellectual property: an instrument to achieve the budget deficit target

Big sized players on the European Union’s financial advisory market

Adopting the euro: Romanian perspectives in the context of the global financial crisis

Flat tax sustainability in the Euro Zone

China: past, present, future

The disadvantages of joining the euro: lessons for Romania

ECONOMIC THEORY

The global financial and economic crisis and the main priorities of the European Union for 2020

Is 2015 too soon for euro adoption in Romania? Learning from the case of the pigs nations

Why is Romania still outside the euro zone?

Implications of the euro changeover on social policies

Policies for the euro adoption in Romania

The impact of adopting the euro currency for the Romanian economy

A different Europe

BUSINESS AND EUROPEAN LAW

Single banking supervision and the single supervisory mechanism

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