Cultural marketing in Europe and its impact on literature. Case study: Sylvia Plath

Abstract

The present article aims to discuss the impact of marketing techniques on culture. Nowadays, not only goods are sold but ideas, images, feelings become available for trading. Still, it is not easy for culture to compete against other fields and sell its goods. As it is, cultural marketing is promoting all that is related to verbal communication, culture and arts. In order to understand the impact of marketing in the 20th century on culture we chose one of the poets that understood the importance of creating a cultural product that sells – Sylvia Plath and studied her beliefs on selling art.