Quality strategies applied by the company Star East Pet

Abstract

The purpose of the present paper is to analyze the quality strategies applied by the company Star East Pet SRL. One of the reasons which brought about the performance of this study is represented by the fact that, at present, the quality of goods and services offered on the market has acquired an increasingly important role, both for producers and consumers. Thus, quality represents for producers the possibility to be different from competitors and to attract new customers, whereas for consumers, quality is an important factor to differentiate products, which often leads to the decision whether to purchase a product or service or not. The main objective envisaged by this paper is to identify the strategies adopted by the firm, the necessary measures for implementing the certification strategy, as well as the results triggered by the implementation of these measures.