Aspects regarding the use of Facebook within the hospitality industry – a case study in Romania

Abstract

Throughout Romania, in tourism, as well as in other fields, the promotional activity has been marked by profound changes. An increasing number of potential tourists are present in social networks, posting holiday photographs and impressions, getting informed about possible destinations, accommodation, restaurants or simply plane tickets. Starting from these considerations, the paper herein aims at highlighting a few aspects on the use of Facebook as promotional communication channel within the hospitality industry.