Vol. 7(56) No. 2 (2014)

Published: 2014-12-18

MARKETING

Optimization Methods for Supply Chain Activities

S. Balasescu, M. Balasescu

pp. 9-16
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Awareness Research concerning the Existence and Implications of the Avrig – Scorei – Fagaras protected Area

G. Bratucu, M.S. Dinca, G. Dinca

pp. 17-24
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Principal Component Analysis - a powerful Tool in computing Marketing Information

Cristinel Constantin

pp. 25-30
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Impact of Mobile Application on Smartphones for European Employees

Dan Mitrea

pp. 31-38
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Effects of Carbohydrate Consumption Case Study: carbohydrates in Bread

Nicoleta A. Neacsu

pp. 39-44
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Social Media - a new Way of Communication

Alexandra Talpau

pp. 45-52
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The Marketing Mix in the online Environment

Alexandra Talpau

pp. 53-58
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The Importance of Branding and Rebranding for strategic Marketing

Raluca-Dania Todor

pp. 59-64
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TOURISM

The Assessment of Hotel Services in Poiana Braşov Resort

C.A. Baltescu, D. Boscar

pp. 65-70
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Hotel Services Quality Assessment using “Servqual” Method. Case Study: Athenee Palace Hotel

Anca Madar

pp. 71-76
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Aspects concerning the Tourism Security at Braşov Municiplaity Level

A.S. Tecau, C. Constantin, B. Tescasiu, B. Chitu

pp. 77-84
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A conceptual Framework of Consumers’ pro-environmental Attitudes and Behaviours in the Tourism Context

E.N. Untaru, Gh. Epuran, A. Ispas

pp. 85-94
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MANAGEMENT

Local Action Groups (LAGs) – An important Instrument in Ensuring the sustainable Development of rural Areas in Romania

R.G. Albu, I.B. Chitu

pp. 97-104
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A short Analysis of the statistical Indicators for the Education Level in EU Countries

Cristina Antonoaie

pp. 105-110
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The Performance of public Organization: still unclear

Bogdan Bacanu

pp. 111-116
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The Necessity of Innovation for the sustainable Development of Romanian entrepreneurship

Lavinia Dovleac

pp. 117-124
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Leadership in higher Education

D. Drugus, A. Landoy

pp. 125-132
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Staff Performance Evaluation in public Organizations

Cristina Drumea

pp. 133-138
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Entrepreneurship and creativity. A comparative Study

Dana A. Lupsa-Tataru

pp. 139-144
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Proposal for the Development of an economic Operator's socially responsible Management, by Manufacturing metallic Objects for the Children's Play, both outdoors and indoors

L. Potincu, M. Ionescu

pp. 145-150
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The Importance of Creativity in Education

Titus Suciu

pp. 151-158
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Managing through Budgets for Increasing Firm’s Performances in a dynamic and globalized Economy

S. Sumedrea, V. Costin

pp. 159-164
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Human Resource Management in micro and small Enterprises

C.E. Virag, R.G. Albu

pp. 165-172
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FINANCE AND ACCOUNTANCY

Financial Return in the Field of Constructions: what Accounting Issues should an Investor know?

Mirela C. Baba

pp. 175-180
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Features and Advantages of using Tax Havens

Sorina Botis

pp. 181-188
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Economic, legal and technological Facets of the European Union's regional Policies in a networked World

Alexis Daj

pp. 189-196
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The Importance of the discriminant Analysis for the Evolution of the equity Prices

G. Dinca, M.S. Dinca, A.R. Pal

pp. 197-206
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Convergences and Divergences between financial reporting Systems of Romania and Spain

R. Laptes, I. Sofian

pp. 207-218
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ECONOMIC THEORY

Potential GDP in Romania

C. Duguleana, L. Duguleana

pp. 221-228
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Economic Effects of demographic Ageing

Adriana V. Litra

pp. 229-234
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Analysis of the Evolution of Unemployment in Romania

A. Palade, G. Bratucu, T. Demerer, M. Opris

pp. 235-242
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Are the revised Forecasts for Romania more accurate than the Preliminary ones during the Crisis?

Mihaela Simionescu

pp. 243-248
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BUSINESS AND EUROPEAN LAW

Ecolabels - important Tools in Developing a sustainable Society. A global Perspective

Cristina Fruntes

pp. 267-274
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Aspects of specialized Translations in the Field of Economics

Ioana-Paula Armasar

pp. 251-258
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Ecolabels - important Tools in Developing a sustainable Society. A global Perspective

Cristina Fruntes

pp. 267-274
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The intercultural Model of national Lebanese Market

L. Duguleana, S.C. Popovici

pp. 259-266
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Teaching English to Tourism Students

Maria Anca Maican

pp. 275-282
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Role of the Directive no. 36/2013 and Regulation no. 575/2013 in the Evolution of Corporate Social Responsibility

C.R. Poticu, L. Potincu

pp. 283-288
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Slovenia’s Trade in Goods with the western Balkan Countries

Dejan Romih

pp. 289-294
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Comparison between the European Central Bank as a new monetary Experiment and other major - central Banks - US Federal Reserve and Bank of Japan

I. Tache, A.L. Danu

pp. 295-302
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ECONOMIC DATA PROCESSING

Boolean Variables in economic Models solved by linear Programming

Dorin Lixandroiu

pp. 305-312
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A Model for comparative Analysis of the Similarity between Android and iOS operating Systems

C. Maican, R. Lixandroiu

pp. 313-318
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Open-source Enterprise Content Management using Workflows: an Implementation Case-study for higher Education Institutions

C. Maican, R. Lixandroiu

pp. 319-326
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