Social Media - a new Way of Communication

Abstract

The Internet has a major impact when it comes to marketing tools, providing new opportunities that were not previously available in the traditional marketing environment. Each traditional communication channel has its obvious advantages and organizations must continue to use it, but the Internet is a channel in constant development, enjoying high attention and being currently used by more than a third of the global population. Knowing the different advantages and disadvantages of both traditional and online marketing, a good marketer may be able to make the right decision when developing integrated marketing strategies.