Vol. 16(65) No. 2 (2023)

DOI: https://doi.org/10.31926/but.es.2023.16.65.2

Published: 2024-01-09

MARKETING

Communication Strategies in the Fast Food Industry in Romania

Marius Balasescu

pp. 9-16
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Consumer Motivation in Self Online Learning

S. Bulboaca, A. Tulbure

pp. 17-24
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Market Segmentation Based on Materialistic, Conspicuous, and Traditionalist Goals in Support of an Effective Industrial Design

Andrei Dumitrescu

pp. 25-36
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Digital Marketing Strategies: A Comprehensive Literature Review

A.A. Mocanu, A.C. Szakal

pp. 37-44
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AI's Secret Weapon in Education. ChatGPT – The Future of Personalized Learning

Anca Popescu

pp. 45-52
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An Exploration of Start-Ups' Resilience to Crises using the Projective Research Technique – Sentence Completion

Alina S. Tecau

pp. 53-58
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Exploring Marketing Strategies Used in the Development of Education Systems: Literature Review and Research Directions

Cristina Turcanu

pp. 59-66
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Analysis of the Romanian Health System from the Perspective of the Number of Hospitals

A. Zamfirache, A.P. Pricope (Vancia)

pp. 67-78
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MANAGEMENT

Quality Strategies Implemented in The Romanian Wine Market

Nicoleta Andreea Neacsu

pp. 81-86
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How Can One Create an Effective Management of Quality Culture in Public Institutions

M. Popescu, L. Mandru

pp. 87-98
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FINANCE AND ACCOUNTANCY

Anti-Money Laundering in The Romanian Banking System

Ramona Laptes

pp. 101-106
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BUSINESS AND EUROPEAN LAW

On "False Friends" in the Field of Economics

Ioana Paula Armasar

pp. 109-114
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Environmental Protection in Europe

Sanda Constantin

pp. 115-120
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Schengen Membership - A Door for Emigration? Lessons from the 2007 Enlargement

Dragos Dinca

pp. 121-136
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Investigating Romania’s Export Performance Over Two Decades

Nicolae Marinescu

pp. 137-142
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ECONOMIC DATA PROCESSING

Economic Welfare in Central and Southeast European Union Countries – An Econometric Approach

Constantin Duguleana

pp. 145-154
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Convergence of Export-Import Flows and Economic Development in the Central and Southeast European Union

L. Duguleana, K.D. Deszke

pp. 155-168
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