Communication Strategies in the Fast Food Industry in Romania

Authors

DOI:

https://doi.org/10.31926/but.es.2023.16.65.2.1

Keywords:

Communication strategies, Fast food industry, Innovation, Qualitative marketing research

Abstract

The article analyzes the existing technologies and means of mechanization of melon and cucumber seeds, which showed that the imperfection of existing equipment is, first of all, the lack of necessary specialized machines and leads to unacceptable rates of loss and clogging of seeds. The research projects were carried out to study the mechanical and technological properties of placenta particles and seeds of melon and cucumber, the results of which were used to theoretically substantiate the process of obtaining seeds. Experimental studies of the technological process of obtaining seeds for these crops, as well as their analysis, made it possible to substantiate the boundaries of the main operating modes of the new complex of machines.

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Published

2024-01-09

Issue

Section

MARKETING