Consumer Motivation in Self Online Learning

Authors

DOI:

https://doi.org/10.31926/but.es.2023.16.65.2.2

Keywords:

consumer motivation, self-learning, learning experiences, online learning

Abstract

This paper evaluates the consumption motivation regarding online learning. The research aims to gather information regarding learning engagement, motivation, satisfaction, and barriers to accessing and completing online courses. Grasping the patterns of digital course participants is vital for academic bodies and decision-makers to create and advocate for engaging online educational journeys. Collecting data concerning various factors aids in pinpointing consumer categories according to their necessities.

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Published

2024-01-09

Issue

Section

MARKETING