Vol. 16(65) No. 1 (2023)

DOI: https://doi.org/10.31926/but.es.2023.16.65.1

Published: 2023-06-22

MARKETING

The Marketing of Experiences in the Wine Industry in Romania

Marius Balasescu

pp. 9-16
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Marketing Elements in the Field of Legal Services

G.G. Manea, B. Tescasiu

pp. 17-22
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An Impact Analysis of Conversational AI on Marketing Processes

Marius Manic

pp. 23-28
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Communication as an Influencing Factor for the Absorption Rate of European Funds in Romania

Brenda-Andreea Musa (Piuaru)

pp. 29-38
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The Role of Augmented Reality in Digital Marketing Strategy

B.M. Prodea, C.P. Constantin

pp. 39-46
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Maximizing The Value of Linkedln for Employer Branding and Reputation Management of Small Businesses

A. Tulbure, A. Popescu

pp. 47-56
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TOURISM

Are Romanian Travel Agencies Concerned about their Social Media Presence?

A.P. Pricope (Vancia), C.A. Baltescu, A. Zamfirache

pp. 59-70
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MANAGEMENT

Analysis of European Financial Interventions to Strengthen Education in Romania

M.C. Grigoroiu , C. Turcanu

pp. 73-78
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A Configuration Model of the Smart Manufacturing Company

O.H. Negulescu

pp. 79-88
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Management of the Professional Training of the Personnel and the Process of Evaluating the Training Activity at the Level of the Economic Entities

L. Sava, V. Tirsu

pp. 89-98
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FINANCE AND ACCOUNTANCY

Opinions of Accounting Companies Managers Regarding the Digitalization Process of Accounting

Carmen Elena Anton

pp. 101-108
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The Influence of the Capital Structure on the Profitability: Evidence from the Romanian Retail Industry

Lucian Gabriel Maxim

pp. 109-120
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BUSINESS AND EUROPEAN LAW

The Impact of Political Decisions on Oil and Gas Companies

F.-T. Boldeanu, I. Tache

pp. 123-128
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Foreign Direct Investment and Economic Development: Evidence from Central and Eastern Europe

Nicolae Marinescu

pp. 129-134
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