An Impact Analysis of Conversational AI on Marketing Processes
Keywords:conversational, AI, impact, marketing
AbstractNew tools and technologies are continuously being developed, and the field of the market is in permanent change. Yet conversational AI represents a breakthrough, a ground-breaking technology that provides unmatched speed, price, and breadth of features, providing users a quick advantage over rivals. More than simply a tool, it's also a means of considering how to strike a balance between technological data-driven innovation and human creativity. Marketing specialists should consider employing AI tools as part of a well-rounded strategy that blends technological innovation with creative human inventiveness.
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