Vol. 17(66) No. 2 (2024)

Published: 2024-12-20

MARKETING

Marketing Strategies to be Adopted by a Chocolate Manufacturer to Export to the Ghanaian Market

F. Akomeah, D. Boscor

pp. 9-18
- pdf
Strategic Response to Risks in Digital Marketing

I. Grecu, R.M. Nechita, M.I. Nechita

pp. 19-30
- pdf
Exploration and Analysis of Amazon Customer Behavior - an IT application based on clustering algorithms and business intelligence solutions

I.M. Ruta, D.A. Lupsa-Tataru

pp. 31-38
- pdf

TOURISM

Comparative Study on the Use of Digital Technologies in Mountain Resorts: An Analytical Approach

A.F. Homeghi, S. Ivasciuc, A. Ispas

pp. 41-52
- pdf
The Influence of Online Booking Platforms on Travel Decision-Making

T.M. Panoiu, D. Foris

pp. 53-64
- pdf

MANAGEMENT

Models for Approaching and Reporting Sustainable Development in Business Organizations

M. Popescu, L. Mandru

pp. 67-80
- pdf

FINANCE AND ACCOUNTANCY

Anti-Money Laundering in the EU – the Adoption of New Rules

Ramona Laptes

pp. 83-88
- pdf
Regime Shifts and Volatility Dynamics in the Bucharest Stock Market: a Markov Switching and Arch Perspective

Genia-Iulia Tabara

pp. 89-96
- pdf

BUSINESS AND EUROPEAN LAW

Specific objectives for business French classes in higher education

Ioana Paula Armasar

pp. 99-104
- pdf
Quality of Life in Europe – Leisure

Sanda Constantin

pp. 105-110
- pdf
Business English in Higher Education: Adapting to the AI Era

Maria-Anca Maican

pp. 111-124
- pdf
Asymmetries of Romania's Foreign Trade. Descriptive Analysis for 2012-2022

Carmen Cristina Runceanu-Albu

pp. 125-130
- pdf
An Analysis of the Agricultural Sector of the Economic Cooperation Organization Region and its Contribution to Food Trade

A. Zamfirache, I. Tache

pp. 131-138
- pdf