Marketing solutions for Romanian retail companies

Abstract

Current developments in the consumer goods market raise important and complex issues for all retail companies. Under increasingly strong competition, Romanian retail businesses need to solve outstanding issues regarding the integration in market mechanisms, the diagnosis of problems faced in the competitive environment, the initiation and development of a business, or the determination of any activity’s feasibility. Furthermore, being employed in a direct relationship with market demand, retailers must permanently know and follow its requirements and demands, a phenomenon requiring multiple research, studies, and analysis.