Political Communication: Mass-Media and the Americanization Show in Electoral Campaigning

Abstract

The power of the media and the mechanisms that are used by political and economic choices in order to influence media content seem to be the most relevant characteristics of the political and electoral field. According to the dominant pattern of publicity, there are several series of filters that allow particular choices to dominate media news and lead the discussion on public matters. From this point of view, it is important to remember the influence of the way political material is presented: Americanization or shows are now on the day’s order to gain an audience.