Analyzing the Social Image of Organizations – a Practical Application on the Community Police Department of Brasov City

Abstract

The paper presents the results of the research “The Social Image of an Organization – the Ratio between desirable image and designed image in the Community Police Department - Brasov City”. The research was conducted in 2007 and the purpose was to analyze the ratio between the institution’s self-image and its public image. The main result, which has the strongest implication upon an organization like the Local/Municipal Police, is the lack of power and authority (self-image) in an organization that is fundamentally structured on coercive power (created image).