Reshaping Production Practices in the Age of Global Streaming

Abstract

In the last decade, television and cinema markets have undergone significant production transformations driven by the rise of global streaming platforms. The rapid expansion of Video-on-Demand (VOD) and Over-the-Top (OTT) services has introduced new challenges as media industries seek strategies to secure content and reach increasingly fragmented audiences. This article offers a radiograph of emerging production practices shaped by the evolution of television and the mass adoption of streaming. Within this digital framework, traditional broadcasting patterns are reexamined and reconfigured, revealing new trends that define the contemporary global media landscape.