From Propaganda to Communication in Political Marketing in Romania

Authors

  • Cristian Potincu Transilvania University of Brasov, Romania

Keywords:

political marketing, political communication, Romania

Abstract

The present article analyses the socialist period and the critical year 1989 when the communist propaganda gradually turned into open communication and promotion of the political marketing instruments in Romania.

Author Biography

Cristian Potincu, Transilvania University of Brasov, Romania

Phd. Candidate, Marketing

Published

2008-06-11

Issue

Vol. 14(49) (2007)

Section

ECONOMIC SCIENCES

License

Copyright (c) 2007 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.