Marketing Strategies for Increasing the Competitiveness of Thermal Tourism in Romania

Authors

  • Ana Ispas Transilvania University of Brasov, Romania

Keywords:

integrated product, marketing strategies, thermal tourism

Abstract

Among all the components of Romania’s tourist offer, the thermal tourism is the only one based on a permanent, highly complex, practically inexhaustible potential. In formulating the marketing strategies for increasing the competitiveness of thermal tourism in Romania, the new concepts and directions of the international bodies in the field of health regarding health cures, primary and secondary prophylaxis, and life quality should be taken into account.

Author Biography

Ana Ispas, Transilvania University of Brasov, Romania

Dept. of Marketing, Tourism Services and International Transactions

Published

2008-06-11

Issue

Vol. 14(49) (2007)

Section

ECONOMIC SCIENCES

License

Copyright (c) 2007 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.