The Coming Disaster of Marketing Industry in the Digital Era

Authors

  • Liliana Duguleana Transilvania University of Brasov, Romania

Keywords:

Internet, Web, Internet advertising, impressions, page view

Abstract

The paper presents the changes in the marketing industry in the conditions of highly development of Information and Communication Technologies (ICT). The preoccupations on the international level show the aware attitude face the the new amount of media consumption, the possible transition from TV to online, from mass media to micro media, from mass marketing to permission marketing. Knowing some indicators of Internet adertising can make an image of the coming disaster of marketing industry and the new way of doing business.

Author Biography

Liliana Duguleana, Transilvania University of Brasov, Romania

Dept. of Management and Economic Informatics

Published

2008-06-11

Issue

Vol. 14(49) (2007)

Section

ECONOMIC SCIENCES

License

Copyright (c) 2007 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.